Inisiatif Asosiasi Personal Vaporizer Indonesia (APVI) dalam Mendukung Penggunaan Rokok Elektrik di Indonesia
Keywords:APVI, Civil Society, Policy Advocacy
APVI as a civil society association that plays a role in the e-cigarette industry in Indonesia tries to keep the e-cigarette industry cycle running well and provide mutual benefits for both entrepreneurs and consumers. In this effort, APVI carries out various actions related to education, socialization, advocacy. This research uses Malelak's theory of civil society involvement which consists of five things, namely: Influencing Public Policy, Market and State Accountability, Responding to Social Interests, Empowering Citizens, and Fulfilling Community Needs. The research method used in this study is a qualitative method with descriptive analysis. The selection of research informants used a purposive technique. The results of this study illustrate that electric cigarettes are considered as an alternative to replace conventional cigarettes so that the development of this industry can be seen from the increase in state revenues through excise and the need for a regulation that can keep the e-cigarette industry running well. APVI in its role as a civil society association seeks to influence public policy in terms of the presence of regulation on the e-cigarette industry in Indonesia. APVI also responded related to the rapid growth of the e-cigarette industry which gave rise to big businessmen who were feared to be able to threaten MSME competition and illegal distribution of products so that state accountability through the presence of a legal umbrella was needed. APVI also empowers and educates the public and e-cigarette business actors so they can keep the e-cigarette industry running well.